This course will give students the skills to innovate and to meet the evolving needs of their customers. Students will learn how to establish a business-level strategy to guide their business and how to identify and respond to customers’ needs.

Additional emphasis will be placed on developing new products through novel and incremental innovation. Students will learn the process for launching a new product on an online platform. 

This course is applicable for students who want to start a new online business and those who want to take an existing business online.